Live interactive sessions with industry experts.
Access to recorded sessions for future reference.
Real-time Q&A and support from instructors.
We have dedicated peer discussion forums for collaborative learning.
Structured weekly modules to ensure consistent progress.
Flexible schedules to accommodate working professionals.
Weekly assignments and hands-on practice projects.
End-of-week assessments to track learning outcomes.
Comprehensive video tutorials and practical demonstrations.
Case studies from real-world corporate learning projects.
Access to additional learning materials and resources.
Personalised feedback on projects to refine your skills.
Week 1: Introduction to SEO and Keyword Research
Module 1: Understanding SEO
What is SEO?
Overview of Articulate Storyline 360
The importance of SEO for businesses
Types of SEO (on-page, off-page, technical)
Module 2: Keyword Research
Identifying target audience and keywords
Keyword research tools (Google Keyword Planner, SEMrush, Ahrefs)
Keyword selection and prioritization
Long-tail keyword optimization
Week 2: On-Page Optimization
Module 3: On-Page SEO Basics
Title tags and meta descriptions
Header tags (H1, H2, H3)
Image optimization (alt text, file names)
Internal linking and URL structure
Module 4: Content Creation and Optimization
Creating high-quality, relevant content
Keyword placement and density
User experience and engagement
Week 3: Link Building and Off-Page SEO
Module 5: Link Building Fundamentals
What are backlinks?
The importance of backlinks
Link-building strategies (guest posting, broken link building, outreach)
Link quality and authority
Module 6: Local SEO (Optional)
Google My Business optimization
Local citations
Link-building strategies (guest posting, broken link building, outreach)
Online reviews
Week 4: Technical SEO and SEO Analytics
Module 7: Technical SEO Overview
Website speed optimization
Mobile-friendliness
XML sitemaps and robots.txt
Crawl budget and indexation
Module 8: SEO Analytics and Measurement
Google Analytics basics
Tracking website traffic and performance
Measuring SEO success
Reporting and optimization
Individuals with little to no experience in search engine optimization. Its ideal for
Business owners and marketers:
Those looking to improve their website's visibility and attract more organic traffic.
Digital marketing enthusiasts:
People interested in learning about SEO as part of a broader digital marketing skill set.
Content creators and bloggers:
Individuals who want to increase their audience reach and engagement.
Job seekers:
Those aiming to build a career in digital marketing or SEO.
Pavithra Rao H
This Instructional Design course has been built in partnership with Clearly Blue
