Aedge Podcast - Rarely Rational - Anchoring Bias

First is not always the best

This episode is the first in a series of talks about the impact of cognitive biases in the field of UX. In this conversation, Suchitra G and Jyothi Sridhar talk about their journey into UX and their understanding of the concept of Anchoring Bias.

  • What drew them to the field of User Experience.

  • What does ‘UX’ mean to them?

  • What are cognitive biases and how are they relevant in UX?

  • People’s decision making process

  • 52 UX Cards - the article that helped us discover and understand cognitive biases

  • Anchoring Bias definition and examples in real life

  • Planning fallacy.


This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.

Write to us at podcasts@adepticlabs.com.

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Ready to diagnose → build → transform?

The first step isn't a proposal. The first step is a structured conversation that helps you understand where your processes, people, and technology stand today, and what it would take to get them to where your strategy needs them to be. No jargon. No generic frameworks. Just honest, expert eyes on your organization.

© 2026 Adeptic. Part of the Clearly Blue ecosystem.

Ready to diagnose → build → transform?

The first step isn't a proposal. The first step is a structured conversation that helps you understand where your processes, people, and technology stand today, and what it would take to get them to where your strategy needs them to be. No jargon. No generic frameworks. Just honest, expert eyes on your organization.

© 2026 Adeptic. Part of the Clearly Blue ecosystem.

Ready to diagnose → build → transform?

The first step isn't a proposal. The first step is a structured conversation that helps you understand where your processes, people, and technology stand today, and what it would take to get them to where your strategy needs them to be. No jargon. No generic frameworks. Just honest, expert eyes on your organization.

© 2026 Adeptic. Part of the Clearly Blue ecosystem.