Aedge Podcast - Rarely Rational - Anchoring Bias

Mar 21, 2024

First is not always the best

This episode is the first in a series of talks about the impact of cognitive biases in the field of UX. In this conversation, Suchitra G and Jyothi Sridhar talk about their journey into UX and their understanding of the concept of Anchoring Bias.

  • What drew them to the field of User Experience.

  • What does ‘UX’ mean to them?

  • What are cognitive biases and how are they relevant in UX?

  • People’s decision making process

  • 52 UX Cards - the article that helped us discover and understand cognitive biases

  • Anchoring Bias definition and examples in real life

  • Planning fallacy.

This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.

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