Changing how the world learns

This is a conversation between the Co-founder and CEO of EdSanta Education, Rohan Krishna and Chitra Gurjar from Adeptic Creative Labs

• Ed Santa is an Ed-tech company that is 5.5 years old.

• He has experience in marketing branding and building products in a US-based company

• He has also dabbled in the retail sector in Europe, building products

• Completed masters from University of Aberdeen MBA

• Worked in Finding new products that can be introduced into the market and finding customers.

• Finding someone v/s building a product.

• Joining an EdTech firm, learning all about a product and performing multiple roles

• What to do with an idea? Getting the ABC's right. Start with market sizing, segment and need, understanding user personas

• Discovering user personas for the learning space - has been made complex; understanding stakeholders

• Reaching the end user in an enterprise requires crossing many hurdles

• Dealing with different mindsets in enterprises, well structured systems

• The learning ecosystem is made complex; dont ask when you last took a course, learning always happens in-line with work

• Does learning always have to be structured? Online courses are not always the solution

• The myriad forms of learning - one size does not fit all; experiences with various enterprises

• Personalized, contextual byte-sized learning - to suit needs of the learner

• The organizations' expectations from necessary structured learning v/s an individual discovering what's necessary

• Enterprises looking to enhance learner engagement, going out to find courses that work

• Going hand in hand with the kind of work being done with individual growth plans; battling the content fatigue

• The importance of organic learning is acknowledged by the enterprise

• Researching adult learning - points of view from an Indian education scenario; 

• Advice for people considering a career in Edtech

  • There's enough room for everyone; know your competition

  • Understanding paying capacities; challenges for B2B and B2C, outreach for each and in-line with your funds

  • Understanding organisation processes and functions

  • Finding the right problem to solve