Building basics for a Product Manager

• Understand the facets of a Product Manager’s role
• Develop your product intent with your product vision and business goals
• Develop your product pitch
• See the “Whole Product View”
• Focus on customer experience in the product ecosystem
• Communicate your product vision, shared customer goals and business outcomes in the product context
• Understand User-Product Interaction through understanding user needs, motivation, pains and gains, discovering and validating personas, traversing user journeys and storyboards
• Appreciate User Experience (UX) design and User Interaction (UI) design
• Build an experimental mindset & learn lean thinking
• Create your product with user stories, story-maps, outcomes and validation
• Collaborate with cross-functional teams.

The course embodies essential attributes of a Product Manager

• Collaboration – bringing the best of teams to create an awesome product experience
• Facilitation – guiding teams to product success
• Influencing without authority – harmonising product delivery
• Critical Thinking – pivot or persevere
• Communication – telling the story.